WE ARE ICAMA
OUR MISSION
The Ithaca College American Marketing Association’s mission is to provide members who are business and communication students with a variety of different experiences within the marketing landscape. This is accomplished by offering our members various opportunities that they cannot get through the classroom. We look to provide them with extra resources to better prepare them for the ever-changing world of marketing.
WHAT IS AMA?
The American Marketing Association (AMA) is the world's largest and most comprehensive professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. The AMA is the only organization that provides direct benefits to marketing professionals in both business and education and assist in personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.